Last updated: 5 June 2026
Catalyst Communications Pty Ltd ("Catalyst", "we", "us", "our") operates Catalyst Analytics, a social media analytics and reporting platform. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our platform at app.catalystcommunications.com.au.
By using Catalyst Analytics, you agree to the collection and use of information as described in this policy. If you do not agree, please do not use the platform.
Catalyst Communications Pty Ltd
Website: www.catalystcommunications.com.au
Email: hi@catalystcommunications.com.au
Country: Australia
When you create an account we collect:
When you connect a client's Instagram or TikTok account through our platform, we access and store the following data via the respective platform APIs:
Instagram (via Meta Graph API):
TikTok (via TikTok for Business API):
We access this data read-only. We do not post, comment, send messages, or modify any content on connected accounts.
We collect information about how you use the platform, including:
This data is collected through PostHog (analytics) and Sentry (error monitoring). See Section 5 for details.
If you contact us by email, we retain the content of those communications to assist you.
We use the information we collect to:
We do not sell your personal information or the social media data we access on your behalf to any third party.
If you are located in the European Economic Area or United Kingdom, we process your personal data under the following legal bases:
We use the following third-party services to operate the platform:
To improve platform features — including predictive analytics that help users understand and forecast content performance — we may derive anonymised statistical records from social media analytics data processed through the platform.
What anonymisation means: Before any data is used for this purpose, all personally identifiable information is permanently removed, including account names, handles, profile URLs, post URLs, captions, and any other information that could identify a person, account, or organisation. What remains are purely statistical patterns — for example: {platform, content_type, day_of_week, hour_of_day, follower_count_bracket, engagement_rate}. This residual data cannot reasonably be re-linked to any individual or account.
Retention: Anonymised statistical records of this kind are retained indefinitely. Because they do not constitute personal information under the Australian Privacy Act 1988 or other applicable data protection laws, they are not subject to deletion obligations. This means that if you request deletion of your personal data, anonymised statistical records derived from your data may be retained and continue to be used for platform improvement purposes.
Opt-out: You may opt out of having your data contribute to these anonymised records at any time by contacting us at hi@catalystcommunications.com.au with the subject line "Anonymised Data Opt-Out". Opting out will not affect your ability to use the platform, and any data already anonymised prior to your opt-out request cannot be reversed as it is no longer attributable to you.
You have the right to request deletion of your personal data and any social media data we hold on your behalf.
To request deletion of your data: Email hi@catalystcommunications.com.au with the subject line "Data Deletion Request" and include your account email address. We will process the request within 30 days and confirm completion.
If you connected a social account (Instagram or TikTok) and wish to revoke access:
You can also disconnect platforms at any time from within the Catalyst Analytics dashboard without contacting us.
Catalyst Analytics uses the following:
localStorage to keep you signed in. This is strictly necessary for the platform to function.We do not use advertising cookies or sell data to ad networks.
We take the security of your data seriously. Measures include:
No method of transmission or storage is 100% secure. In the event of a data breach that affects your personal information, we will notify you and relevant authorities as required by applicable law.
Depending on your location, you may have the following rights regarding your personal data:
To exercise any of these rights, contact us at hi@catalystcommunications.com.au. We will respond within 30 days.
Catalyst Analytics is intended for business use only and is not directed at children under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.
We are based in Australia. Your data may be processed and stored in data centres located in Australia, the United States, or the European Union (via our third-party service providers). Where data is transferred internationally, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.
We may update this Privacy Policy from time to time. When we make significant changes, we will notify you by email or via a notice on the platform. The "Last updated" date at the top of this page will always reflect the most recent version. Continued use of the platform after changes constitutes acceptance of the updated policy.
For any questions about this Privacy Policy or how we handle your data:
Catalyst Communications Pty Ltd
Email: hi@catalystcommunications.com.au
Website: www.catalystcommunications.com.au
If you are located in Australia and are not satisfied with our response to a privacy complaint, you may contact the Office of the Australian Information Commissioner (OAIC).